Apple will sponsor Super Bowl halftime show starting in February
Apple Will Be the New Title Sponsor of Super Bowl Halftime Show, Ending Pepsi's 10-Year Run
Apple Music replaces Pepsi as sponsor of Super Bowl Halftime Show
CBS Sports Super Bowl LV Broadcast Set Design Gallery
Sunday Night Football' open filmed on Industrial Light & Magic XR stage - NewscastStudio
Study: Super Bowl halftime show delivers Apple Music US$21.5m in brand exposure - SportsPro
Pepsi Ending Sponsorship Of Super Bowl Halftime Show After 10 Years – Deadline
NBC augments Super Bowl with body scans, virtual elements - NewscastStudio
Super Bowl halftime show gets new sponsor - NewscastStudio
CBS Sports rolls out new branding, graphics with Super Bowl coverage - NewscastStudio